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2012年8月27日 星期一

如何以超快的速度建立超級品牌 How to build a superbrand - superfast

What's the secret of survival these days? Change quickly, says AT&T's marketing chief, along with your customer.

By Geoff Colvin, senior editor-at-large

FORTUNE – Bigtime marketing doesn't get much bigger than this: AT&T (T) spends more money -- so …

http://management.fortune.cnn.com/2012/08/23/att-marketing-coughlin/

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